nl

Working together in a team, we learned to work collaboratively, so everyone had a chance to learn and contribute to the final products. Since the client already has an existing website, we chose to pull motifs and design ideas from there to create a cohesive identity design with the circle pattern and the rounded rectangular image frames. The logo was provided by client and we were asked to not change or revise that. For type choice, we wanted to keep it consistent and select the typeface that the client already used for their other marketing pieces. The color palette was inspired by their logo with orange, purple, blue and red.