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Better BackPack

Branding Design

Working together as a team, we established a project scope for Better BackPack, a KickStarter company that creates backpacks from recyclable materials. We designed logo, style tile, FaceBook ads post, as well as a mockup website in both desktop and mobile versions. The use of green against grey tones indicates the environmental aspect of the company while maintaining a modern style which is meant to target a selected group of audience.

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