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Branding Design
My idea for the new brewery brand, Long Haul Brewing emphasizes on camaraderie and celebration of Lehigh Valley’s historic region. The rope is the key element in the logo. It is a way to indirectly refer to the canal, which the clients greatly value. Rope wraps around the mugs represent the idea of sharing and bonding of the denizens through celebration after a hard day of work. The color palette compliments the design’s mood, the beer flavor profiles, and the target audience.
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